MI.Business.Console

for Promomed

Update: 05.03.2024

Last week: 8 week 2024 (19.02.2024 - 25.02.2024)

Last full month: January 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 715	-6.0%	11.6%	0.5	15 261 148	-5.4%	10.1%	0.4	-9.6%
MoM	26 944	-13.8%	11.2%	1.1	60 190 108	-9.5%	9.7%	1.2	-22.4%
YTD	51 700	29.6%	11.1%	2.3	116 025 590	62.2%	9.6%	2.2	2.6%
MAT	352 648	34.0%	9.4%	1.9	701 298 835	44.9%	8.0%	1.5	7.6%
BRAINMAX
WoW	900	-2.5%	100.0%	0	3 244 093	-3.3%	100.0%	0	-2.5%
MoM	4 282	-21.7%	100.0%	0	15 184 484	-21.8%	100.0%	0	-21.7%
YTD	7 605	84.7%	100.0%	0	27 225 275	96.1%	100.0%	0	84.7%
MAT	50 139	250.5%	100.0%	NA	174 339 014	273.7%	100.0%	NA	NA
GOLDLINE PLUS
WoW	14 970	-13.4%	42.4%	-1.5	47 132 805	-14.8%	34.4%	-1.4	-10.4%
MoM	67 010	7.4%	43.5%	-2.3	219 972 521	8.7%	36.1%	-3.2	13.2%
YTD	125 015	6.1%	43.4%	2.2	404 325 302	14.2%	35.8%	-1.2	0.7%
MAT	876 265	22.8%	45.2%	2.7	2 742 058 257	31.1%	39.4%	2.4	15.6%
MIGRENIUM
WoW	11 608	-14.8%	0.5%	-0.1	3 321 349	-15.8%	0.7%	-0.1	-4.8%
MoM	49 774	6.2%	0.5%	0.1	13 094 535	21.4%	0.6%	0.2	-12.8%
YTD	95 862	2.4%	0.5%	-0.1	26 144 849	54.8%	0.6%	0.1	26.3%
MAT	643 847	9.1%	0.6%	0	131 916 537	25.0%	0.5%	0	9.6%
MODELAX-N
WoW	30 338	-2.4%	23.1%	0.4	12 519 837	-2.1%	14.4%	0.2	-4.0%
MoM	119 582	21.1%	20.1%	3.9	47 270 565	27.9%	12.0%	2.8	-2.4%
YTD	229 097	60.9%	21.3%	4.7	91 950 500	99.6%	12.9%	3.2	25.6%
MAT	1 254 715	149.1%	19.3%	10.1	428 685 812	154.4%	10.9%	5.7	18.7%
REDUXIN
WoW	11 681	-10.5%	33.1%	0	63 884 205	-10.3%	46.6%	0.5	-10.4%
MoM	52 526	24.8%	34.1%	3.2	284 702 122	30.8%	46.8%	4.5	13.2%
YTD	96 857	-3.5%	33.7%	-1.5	525 666 596	23.8%	46.5%	2.2	0.7%
MAT	634 311	2.9%	32.7%	-4.1	2 974 179 559	13.9%	42.8%	-3.5	15.6%
REDUXIN FORTE
WoW	3 133	-14.9%	8.9%	-0.5	14 097 547	-15.3%	10.3%	-0.5	-10.4%
MoM	12 983	5.2%	8.4%	-0.6	56 969 472	5.2%	9.4%	-1.2	13.2%
YTD	25 155	9.8%	8.7%	0.7	112 026 475	33.5%	9.9%	1.2	0.7%
MAT	168 268	32.9%	8.7%	1.1	681 616 279	42.5%	9.8%	1.3	15.6%
SALVISAR
WoW	7 804	-11.2%	1.1%	-0.1	2 956 336	-10.4%	0.9%	-0.1	-5.3%
MoM	33 814	-10.9%	1.0%	0	11 736 943	-6.1%	0.8%	0	-10.4%
YTD	63 753	-25.1%	1.1%	-0.6	22 798 869	-17.0%	0.9%	-0.5	13.6%
MAT	476 985	-23.9%	1.2%	-0.4	159 097 242	-25.1%	1.0%	-0.4	4.6%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	51 700	29.6%	11.1%	2.3	116 025 590	62.2%	9.6%	2.2	2.6%
BRAINMAX	7 605	84.7%	100.0%	0	27 225 275	96.1%	100.0%	0	84.7%
GOLDLINE PLUS	125 015	6.1%	43.4%	2.2	404 325 302	14.2%	35.8%	-1.2	0.7%
MIGRENIUM	95 862	2.4%	0.5%	-0.1	26 144 849	54.8%	0.6%	0.1	26.3%
MODELAX-N	229 097	60.9%	21.3%	4.7	91 950 500	99.6%	12.9%	3.2	25.6%
REDUXIN CAPS	96 857	-3.5%	33.7%	-1.5	525 666 596	23.8%	46.5%	2.2	0.7%
REDUXIN FORTE	25 155	9.8%	8.7%	0.7	112 026 475	33.5%	9.9%	1.2	0.7%
SALVISAR	63 753	-25.1%	1.1%	-0.6	22 798 869	-17.0%	0.9%	-0.5	13.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	352 648	34.0%	9.4%	1.9	701 298 835	44.9%	8.0%	1.5	7.6%
BRAINMAX	50 139	250.5%	100.0%	NA	174 339 014	273.7%	100.0%	NA	NA
GOLDLINE PLUS	876 265	22.8%	45.2%	2.7	2 742 058 257	31.1%	39.4%	2.4	15.6%
MIGRENIUM	643 847	9.1%	0.6%	0	131 916 537	25.0%	0.5%	0	9.6%
MODELAX-N	1 254 715	149.1%	19.3%	10.1	428 685 812	154.4%	10.9%	5.7	18.7%
REDUXIN CAPS	634 311	2.9%	32.7%	-4.1	2 974 179 559	13.9%	42.8%	-3.5	15.6%
REDUXIN FORTE	168 268	32.9%	8.7%	1.1	681 616 279	42.5%	9.8%	1.3	15.6%
SALVISAR	476 985	-23.9%	1.2%	-0.4	159 097 242	-25.1%	1.0%	-0.4	4.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 715	-6.0%	11.6%	0.5	15 261 148	-5.4%	10.1%	0.4	-9.6%
BRAINMAX	900	-2.5%	100.0%	0	3 244 093	-3.3%	100.0%	0	-2.5%
GOLDLINE PLUS	14 970	-13.4%	42.4%	-1.5	47 132 805	-14.8%	34.4%	-1.4	-10.4%
MIGRENIUM	11 608	-14.8%	0.5%	-0.1	3 321 349	-15.8%	0.7%	-0.1	-4.8%
MODELAX-N	30 338	-2.4%	23.1%	0.4	12 519 837	-2.1%	14.4%	0.2	-4.0%
REDUXIN CAPS	11 681	-10.5%	33.1%	0	63 884 205	-10.3%	46.6%	0.5	-10.4%
REDUXIN FORTE	3 133	-14.9%	8.9%	-0.5	14 097 547	-15.3%	10.3%	-0.5	-10.4%
SALVISAR	7 804	-11.2%	1.1%	-0.1	2 956 336	-10.4%	0.9%	-0.1	-5.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	26 944	-13.8%	11.2%	1.1	60 190 108	-9.5%	9.7%	1.2	-22.4%
BRAINMAX	4 282	-21.7%	100.0%	0	15 184 484	-21.8%	100.0%	0	-21.7%
GOLDLINE PLUS	67 010	7.4%	43.5%	-2.3	219 972 521	8.7%	36.1%	-3.2	13.2%
MIGRENIUM	49 774	6.2%	0.5%	0.1	13 094 535	21.4%	0.6%	0.2	-12.8%
MODELAX-N	119 582	21.1%	20.1%	3.9	47 270 565	27.9%	12.0%	2.8	-2.4%
REDUXIN CAPS	52 526	24.8%	34.1%	3.2	284 702 122	30.8%	46.8%	4.5	13.2%
REDUXIN FORTE	12 983	5.2%	8.4%	-0.6	56 969 472	5.2%	9.4%	-1.2	13.2%
SALVISAR	33 814	-10.9%	1.0%	0	11 736 943	-6.1%	0.8%	0	-10.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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